It all happened so quickly: Leaks of the forthcoming Fitbit smartwatch hit several online outlets in the past few weeks, then Fitbit made the official announcement. The mass-appeal Blaze replacement is coming — and it’s much smaller and more affordable than the largely-criticized Ionic.
The Fitbit Versa will be released April 16th, and it’s available for preorder now.
The Versa is priced at $200 (with a “special edition” design around $30 more) and looks remarkably similar to the Apple Watch. For those who hate the bulky design of the Ionic, this is very welcome news.
In addition to a more appealing design, the Versa has some great features as well, though the smaller price tag means there are some features that didn’t make the cut (built-in GPS, for example). Fitbit Pay is only available on special editions, so you’ll need to pony up a few extra bucks if you want that ability.
There’s a lot to be excited about in the Versa. Here are some of the key features and specs:
- Water resistant to 50 meters
- Fitbit dashboard and tracking (steps, heart rate, sleep)
- New Female Health Tracking features
- On screen guided workouts
- Reminders to move
- Guided breathing
- Pandora play and storage
- Smartphone notifications (quick replies will initially be available with Android only)
- Fitbit app store
- 4+ day battery life
Does this mean that Fitbit is making a comeback after their dismal Ionic sales and steady decline? It certainly seems to check all the boxes for what Fitbit fans want, and the smaller, sleeker design is hugely important to those with smaller wrists who didn’t like how overwhelming the Ionic was.
The Fitbit Versa can be preordered now and will be released in mid-April. We’re pretty excited for it. We’ll be putting it head to head with the Apple Watch Series 3 and the Fitbit Ionic, so stay tuned!
What’s your take on this new design?